The way we communicate is forever changing.
The way we move information, market or advertise an idea, communicate a message, distribute and store data...changes daily.
Technology has played a large role in how we communicate & distribute information...and also how we measure its effectiveness.
What hasn't changed is the need for messages to remain relevant, timely and well communicated.
Consumer behavior has also changed, and has become a more fluid & evasive target.
The proper blending of data, technology, innovation and instinct will be paramount in communicating and growing this ever changing consumer relationship.
Change is critical for any company who wishes to maintain relevancy in our ever morphing, technology driven climate.
Successful Change cannot occur without the proper information.
It is in this spirit, on the day of our 25th anniversary, that we dedicate this new Reign Blog to our founder ~ Bill Jourdan Sr. ~ who's firm belief was that "an educated customer was a satisfied customer".
Here's to a prosperous and happy 2013!
~ Your Reign Print Solutions Team ~
"Innovative People Transforming Print"